Here are 10 reasons why we love motion graphics at Create Inc:
1. Engagement
Motion graphics encourage longer periods of attention compared to static content. People share social video more than simple text and static pictures combined*. Viewers remember 95% of a message that is delivered in a video **
2. Storytelling
Motion graphics are more than just visuals, they’re a powerful storytelling tool that brings your brand’s message to life. Whether it’s a quick social media snippet or a detailed explainer video, motion graphics simplify complex ideas, turning them into engaging, bite-sized narratives that are easy to follow and hard to forget.
By combining movement, text, and design, they help evoke emotions, making your audience not just see your story, but feel it. This emotional connection can strengthen your brand identity, leave lasting impressions, and inspire action. From showcasing your brand’s journey to explaining your product’s benefits, motion graphics transform ordinary messages into extraordinary visual tales.
3. Memorability
Animated content is often more memorable than static content. The combination of visuals, movement, and sound in motion graphics can leave a lasting impression on viewers, increasing brand recall and recognition. People retain 95% of a message when they watch it in a video compared with 10%** when reading it in a text.
4. Brand Identity
Consistent use of motion graphics reinforces a brand's identity. Elements such as colours, typography, and logo animations help to establish brand recognition and build a strong brand image in the minds of consumers.
5. Explaining Complex Concepts
Some ideas or products are difficult to explain with just text or static images. Motion graphics can simplify and clarify complex concepts through animation, making them more accessible and understandable to the audience.
6. Social Media Visibility
In today's digital landscape, where social media platforms prioritise video content, motion graphics help brands stand out and increase visibility on social media channels. They are well-suited for mobile consumption, as they can be optimised for smaller screens and engage users scrolling through their feeds.
7. Competitive Advantage
As motion graphics become increasingly popular in digital marketing, brands that leverage them effectively gain a competitive advantage. Creative and well-executed motion graphics can set a brand apart from its competitors and contribute to its success in the market.
8. Adaptability
Motion graphics can be easily adapted for various digital platforms, including websites, social media, email campaigns, and digital advertisements, ensuring consistent brand messaging across channels.
9. Influence
According to Animoto, 73% of consumers have been influenced by a brand social media presence when making purchasing decisions. So if a consumer loves your content, they'll be more inclined to buy.
10. Emotion
They can evoke emotions in viewers through the use of techniques such as timing, pacing, and visual aesthetics. The movement and style of animation can convey mood, tone, and atmosphere, enhancing the emotional impact of the story, guiding the viewer through the narrative, highlighting key points and transitions.
Summary
Overall, motion graphics serve as a powerful tool for enhancing visual storytelling by combining animation, design, and storytelling principles to create compelling and engaging narratives. This visual appeal helps brands grab the audience's attention in a crowded digital landscape.
