As an agency, we’ve found ourselves working with more and more start-ups on their brand with the aim of standing out against their competitors. Our clients range from SaaS and fintech to green tech start-ups and beyond. What unites all our clients is their understanding of the importance of a strong brand, one that effectively yet succinctly communicates what they do to attract the investment they require.
Business-Minded Strategy
A strong brand signifies commerciality and business viability. According to a study by Forbes, 77% of consumers make purchases based on a brand name, showing the weight a brand carries in consumer decision-making. A well-defined brand demonstrates that you’re thinking ahead for your idea. You’re thinking about what’s next, taking it seriously, and investing time and money into understanding your audiences. You know who you’re selling to and how you’re going to do it. With defined targets based on research and personas, you’ve curated a brand and subsequent campaigns to hit that demographic. Now, all you need is a round of investment to support your vision.
Focusing on Your Skillset
As a founder, you likely have a million and one things to juggle and it’s common to wear many different hats when you first start out. As your business grows and traction for your idea swells, it’s important to stick to what you’re good at, it’ll get you further, quicker. According to a report by the Harvard Business Review, businesses that focus on their core competencies grow 30% faster than those that don’t.
To become a successful founder, you need to be generative, continue to develop your idea, keep your finger on the pulse, and stay ahead of the curve. Surround yourself with experts who excel in their skillsets and add value to your business. Doing so will enable you to remain focused on what’s important.
Understanding the Value of Marketing
A new product, service, or idea is great, but without a plan to sell it, how will it get off the ground? Demonstrating to investors that you have more than just a one-year or launch plan in place and that you’ve invested in bringing the venture to life already showcases your understanding of sales and that you’re more than an “ideas-person.”
According to HubSpot, companies that prioritise marketing see a 13% increase in ROI. You need to hit the ground running and show that with the right investment, you’re able to succeed and maximise their return.
Articulating Your Offering
We’ve all seen Dragon's Den and understand the importance of being able to succinctly articulate what you do, how you do it, and why you do it in a short elevator pitch - your brand should do the same.
As brand specialists, this is what we do best. Our role is to get into your business, understand your USP, figure out your “reason to be,” and comprehend your “why.” We look at what’s important, what separates you, where you’re pitching, understand what investors are looking for, and ascertain why your idea should be brought to market. We then package all this information up into a sellable ‘product’ (aka brand) that garners interest and results in support which ultimately aids investment.
Now, we’re not magicians this isn’t all encapsulated in just a logo. Instead, it’s articulated through a coherent brand and communication strategy that’s built on a robust business plan.
The Proof is in the Numbers
Research from Lucidpress shows that consistent brand presentation increases revenue by up to 23%. Furthermore, businesses with strong brands have an easier time attracting top talent, as 50% of job seekers cite brand reputation as a key factor in their decision-making process (LinkedIn).
In today's competitive market, having a strong brand is more than just an advantage, it's a necessity. A well-crafted brand not only attracts investment but also ensures long-term growth and success. By focusing on your strengths, investing in marketing, and clearly articulating your offering, you can position your start-up for success.
For more insights and to explore how we can help elevate your brand, feel free to explore the rest of our website or get in touch with us directly. Let's create something extraordinary together.
