ITM is a global PLC that designs and manufactures electrolyser systems that generate green hydrogen.
Their website is integral in their business, detailing their products, their mission, investor relations, careers, and news updates.
They wanted to improve their existing website to improve the layout of content, functionality, general design and conversion optimisation to improve UX, raise awareness and appeal more to investors.
The creative and dev team worked together with ITM to understand exactly what was and wasn't working on the existing website. A direction was decided for the changes to be made structurally, starting with a wireframe. Once signed-off, specific components were designed in line with their branding and the outcome of the CRO (conversion rate optimisation) analysis.
The creative and dev teams continued to work together to rebuild the website, manually migrating data from the existing to the new website and adding new functionality and features including site search, opt-in only content, dynamic forms and supplier portal.
The new website is now able to better support sales and investor teams to manage projects and enquiries, is easier to navigate and generally more engaging. It supports the new product listings and is regularly updated with important regulatory news and updates.
Our creative team have a diverse skillset, spanning brand identity, animation, UX/UI design, 3D design, photography, and copywriting.
View All ProjectsA truly collaborative project which involved almost everyone at Create Inc. from development, to marketing and creative.
