Website Design & Rebuild
Brand 360 Applications
Perception
Culture
Operations
To support ITM Power’s shift from local manufacturer to global green hydrogen leader, we rebuilt their website to better support investor relations, sales, and brand visibility. Enhanced UX, conversion optimisation, and new tools were created, including gated content, investor resources, and supplier portals. Combined, these streamlined lead generation, enquiries, and product launches. It created stronger brand perception, deeper investor engagement, and a digital presence aligned with their global growth ambitions.
ITM Power was struggling to reposition from a local Sheffield company, to a global leader in green hydrogen.
A website built to accelerate growth, strengthen investor engagement, and elevate brand perception.
For ITM Power, the website is a critical platform for investor relations, sales, and global visibility. Our redesign and rebuild transformed its role — from an information hub to a driver of commercial outcomes.
Using data from the existing site, internal teams, and customer research, we improved user experience, conversion, and functionality. Key features included dynamic forms to optimise the sales funnel, gated content, a dedicated investor section, enhanced search, and a supplier portal.
The result is a website that actively supports lead generation, project enquiries, regulatory updates, and product launches — aligning digital infrastructure with ITM Power’s growth ambitions and reinforcing their position as the most advanced PEM electrolyser manufacturer in the world.
They’re a highly creative team who are invested in our business and are brimming with ideas to help propel our business forwards.
Sharon Poulter
Head of Marketing
Stand out, bespoke features
A number of bespoke features were created to solve business challenges and support ITM's ambitions, including dynamic forms to optimise the sales funnel, gated content, a dedicated investor section, enhanced search, and a supplier portal.
An adaptive and streamlined design
The website was created to serve prospective clients and investors. It was designed to support sales teams, and to adapt with regular product launches.