Website Design & Build
Brand 360 Applications
Perception
Culture
Operations
To support ITM Power’s shift from local manufacturer to global green hydrogen leader, we rebuilt their website to better support investor relations, sales, and brand visibility. Enhanced UX, conversion optimisation, and new tools were created, including gated content, investor resources, and supplier portals. Combined, these streamlined lead generation, enquiries, and product launches. It created stronger brand perception, deeper investor engagement, and a digital presence aligned with their global growth ambitions.
ITM Power is an AIM listed clean energy company and one of the world's most advanced manufacturers of PEM electrolysers which is the technology at the heart of the green hydrogen revolution. With global customers including Shell, Linde, and Yara, and major projects underway across the UK, Europe, and beyond, the business had grown far beyond its Sheffield roots. But their digital presence hadn't kept pace. The existing website was built for a local manufacturer and was failing to serve the very different needs of international investors, enterprise clients, and supply chain partners simultaneously, which risked underselling the scale and ambition of the business.
A website built to accelerate growth, strengthen investor engagement, and elevate brand perception.
Our Approach
We began with a thorough audit of the existing site, drawing on data from ITM's internal teams and customer research to understand exactly where the digital experience was creating friction and falling short. From that foundation, we rebuilt the website as a multi-audience platform. One designed to serve three distinct groups with very different needs, without compromise.
For investors, we built a comprehensive investor centre covering regulatory news, AIM Rule 26 compliance, corporate governance, financial reports, shareholder documents and presentations. For a listed company operating under the scrutiny that AIM brings, having a dedicated, compliant, and professionally presented investor hub is a commercial necessity that directly affects market perception and shareholder confidence.
For commercial audiences, the focus was conversion. Dynamic forms were built to optimise the sales funnel, gated content was introduced to capture and qualify leads, and the product architecture was restructured to support ITM's regular product launches, ensuring the website could adapt as the business continued to evolve.
A dedicated supplier portal streamlined procurement enquiries, and enhanced search functionality ensured every visitor could find what they needed quickly and confidently, regardless of where they were in the buying journey.
The result is a website that supports lead generation, investor relations, regulatory compliance, and product launches, all within a digital experience that reflects the quality and ambition of one of the most exciting clean energy businesses in the world. Six years into our partnership, it remains a platform we continue to evolve alongside them.
They’re a highly creative team who are invested in our business and are brimming with ideas to help propel our business forwards.
Sharon Poulter
Head of Marketing
Stand out, bespoke features
A number of bespoke features were created to solve business challenges and support ITM's ambitions, including dynamic forms to optimise the sales funnel, gated content, a dedicated investor section, enhanced search, and a supplier portal.
An adaptive and streamlined design
The website was created to serve prospective clients and investors. It was designed to support sales teams, and to adapt with regular product launches.
FAQs.
For an AIM listed company, the investor section needs to cover regulatory news, AIM Rule 26 compliance, corporate governance documentation, financial reports, shareholder documents, and a live share chart as a minimum. Beyond compliance, a well-designed investor hub should also include presentations, webcasts, and a clear narrative about the business's strategy and ambitions, giving analysts and investors everything they need to form a confident view without having to look elsewhere.
Gated content is material including white papers, technical documents, presentations, and reports that requires a visitor to submit their details before accessing it. For a listed company, it serves two purposes: it qualifies genuine interest from investors, partners, and enterprise clients, and it builds a database of engaged contacts that the commercial and investor relations teams can follow up with directly.