The design was rolled out across six different scents for both shampoo and cologne.
Each fragrance had a slightly different look and feel, with different dog breeds and colours to denote the scent.
The imagery was joyful and fun, imitating similar human products to make them identifiable and amusing.
Following final sign-off, the designs were printed onto labels which were attached to the products, ready for distribution.
We also designed a selection of packaging for the bottles. As this was the first thing consumers would see, it was important to carry on the bright and playful colour scheme of the bottles.