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Packaging Design

Bully Billows

The Challenge

Bully Billows is a Nottingham-based brand that offers a wide range of dog accessories. 

They required some fresh new designs that would help promote brand new products of theirs, dog grooming shampoos and colognes. It had to be on brand, but stand out against competitors in a highly saturated market. 

The Response

Our Creative Team took the brief and designed three concepts which were then presented to the team at Bully Billows.

The chosen concept was refined until the final designs were printed and distributed ready for application onto product bottles. We also designed a selection of packaging that carried on the bright and playful colour scheme on the bottles. 


The Outcome

The design was rolled out across six different scents for both shampoo and cologne. 

Each fragrance had a slightly different look and feel, with different dog breeds and colours to denote the scent. 

The imagery was joyful and fun, imitating similar human products to make them identifiable and amusing.

Following final sign-off, the designs were printed onto labels which were attached to the products, ready for distribution.

We also designed a selection of packaging for the bottles. As this was the first thing consumers would see, it was important to carry on the bright and playful colour scheme of the bottles. 

Available at 116 stockists worldwide

Who Brought It To Life

The Creative Team had fun rolling out this canine themed design across a variety of variations and formats.