Awareness Campaign
Brand 360 Applications
Perception
Culture
Operations
To support Nottingham’s clean air initiative, we created a city-wide campaign educating children and parents on pollution and the benefits of green spaces. Fronted by local legends Robin Hood and Maid Marion, the nostalgic, video game–inspired treasure hunt used sense-based challenges to engage children while resonating with parents. Flyers, posters, and stickers across schools and surgeries ensured wide reach. The campaign was memorable, inspiring families, raising awareness, and strengthening engagement with Nottingham’s environmental goals.
Nottingham's clean air initiative needed a way to communicate the impact of air pollution to children and families in a way that was engaging, memorable and easy to understand. The challenge was to simplify a complex public health issue without losing its importance, while encouraging families to spend more time in green spaces and support the city's wider environmental goals.
A city-wide campaign that educated children and families while boosting Nottingham’s clean air initiative.
Our approach
To make the message accessible and engaging, we built the campaign around Nottingham's most recognisable local characters: Robin Hood and Maid Marian. By combining familiar local heritage with a nostalgic video-game-inspired treasure hunt, we created an experience that appealed to children while also resonating with parents.
The five-senses challenge framework encouraged exploration of local green spaces while naturally introducing conversations about pollution, wellbeing and the environment.
The rollout included flyers, posters, and stickers distributed across schools and doctors’ surgeries, ensuring wide reach. Facts and advice were woven throughout to educate without overwhelming.
The result was a memorable campaign that inspired families to explore green spaces, raised awareness of pollution, and strengthened engagement with Nottingham’s environmental goals.
FAQs
Creative campaigns can influence behaviour by making messages more relevant, memorable and actionable. When audiences understand both the issue and the benefits of taking action, they are more likely to change habits and engage with initiatives. People are also more likely to respond positively to advice if it is positioned creatively as a activity or a conversation, rather than a direct request to behave a certain way.
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