Awareness Campaign
Brand 360 Applications
Perception
Culture
Operations
To support Nottingham’s clean air initiative, we created a city-wide campaign educating children and parents on pollution and the benefits of green spaces. Fronted by local legends Robin Hood and Maid Marion, the nostalgic, video game–inspired treasure hunt used sense-based challenges to engage children while resonating with parents. Flyers, posters, and stickers across schools and surgeries ensured wide reach. The campaign was memorable, inspiring families, raising awareness, and strengthening engagement with Nottingham’s environmental goals.
Educate children and parents about the health implications of pollution and benefits of visiting green spaces.
A city-wide campaign that educated children and families while boosting Nottingham’s clean air initiative.
We transformed a complex message about pollution into an engaging treasure hunt fronted by local legends Robin Hood and Maid Marion. Designed with a nostalgic video game feel, the campaign captured children’s attention through five-sense–based challenges, while resonating with the parents who would play a key role in help enforce the initiative.
The rollout included flyers, posters, and stickers distributed across schools and doctors’ surgeries, ensuring wide reach. Facts and advice were woven throughout to educate without overwhelming.
The result was a memorable campaign that inspired families to explore green spaces, raised awareness of pollution, and strengthened engagement with Nottingham’s environmental goals.
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