A campaign was needed to educate and incentivise children (aged 5-11) and families to get outside and visit green areas across Nottingham as part of their ‘clean air’ initiative around the dangers of pollution, coinciding with Clean Air Day 2023.
Clean Air Campaign
CLIENT
NHS
The Challenge
The Response
A marketing campaign was created that gamified the message with local legend Robin Hood and Maid Marion, featuring a treasure hunt for children and a nostalgic video game design to stand out by resonating with parents.
Each of the challenges within the treasure hunt covered one of the five senses, to increase focus, and maintain interest. Facts and information around pollution were dispersed throughout, and roll-out of the campaign included flyers, posters and stickers.
The Outcome
The campaign was distributed in schools and flyers were shared in doctors surgeries across Nottingham to help educate children and their families.
Reached over 100,000 children.
More Of Our Work
Our creative team have a diverse skillset, spanning brand identity, animation, UX/UI design, 3D design, photography, and copywriting.
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Who Brought It To Life
Managed by Kate and curated by Chris. A dream team for this light-hearted take on a serious subject.
