Brand Identity
Brand 360 Applications
Perception
Culture
Operations
Following their departure from a larger organisation, Motive Fuels needed a distinctive identity to build credibility and establish themselves in the green energy market. We created a progressive brand narrative centred on sustainability, confidence, and innovation, supported by a dynamic visual identity inspired by atoms, hydrogen, and electrolysis. A comprehensive brand toolkit and website ensured consistency across all channels, giving Motive Fuels the clarity, cohesion, and confidence to position themselves as a forward-thinking energy leader.
A distinctive new identity to establish credibility following a departure from a larger organisation.
We developed a progressive brand narrative rooted in sustainability, confidence, and innovation, positioning Motive Fuels as a forward-thinking leader in the energy transition.
Using their existing narrative, the new visual identity symbolised both purpose and progress: a logo inspired by atoms, hydrogen, and electrolysis, integrated seamlessly with the “M” of Motive Fuels to strategically link their visuals with their story. This, combined with a dynamic colour palette and comprehensive brand toolkit and website, ensured consistency across all channels and audiences.
It supported their ambitions and provided them with a clear direction to confidently establish themselves within the green energy market.
One logo, four elements
The logo draws inspiration from the building blocks of energy itself, showing atoms, hydrogen, and the process of electrolysis. These ideas were distilled into a refined mark that integrates seamlessly with the “M” of Motive Fuels, creating a visual link between the brand’s name and its purpose.
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