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Brand Identity

Motive Fuels

The Challenge

Motive Fuel needed a new, separate identity, having previously been part of a wider organisation. Their new brand needed to have a focus on sustainability and help consumers recognise their mission for a cleaner future.

They needed to visualise their unique narrative and method, be progressive and confident, and align to their values.

The Response

Following meetings, research and brainstorming sessions, a strategy and narrative was created for Motive Fuels to best encompass their vision, mission, story, and values.

To help communicate this visually, early sketches of logos, colour palettes and mechanisms were shared for feedback and development. 

Through constant communication, feedback and collaboration, the chosen visual direction was refined and rolled out across a number of mediums. Full brand toolkit and guidelines were created for both internal and external use. 

The Outcome

Following the successful creation of the brand identity for Motive Fuels, our web developers built a brand-new website that epitomised the sustainability of the brand, using the new brand identity to style it.

Who Brought It To Life

Devs and Designers work alongside each other to create a whole new brand and website that could launch simultaneously.