Marketing Campaign

CLIENT

NHS

The Challenge

Following on from the viral ‘Grab a Jab’ campaign, NHS Nottingham and Nottinghamshire approached our team again to support on a secondary vaccination campaign. The Autumn Booster campaign was aimed at encouraging vulnerable members of the community to maintain their Covid-19 immunity, ahead of the winter months.

The Brief had the intention of avoiding Covid-19 fatigue among our target audience—the difficulty was to keep the public motivated to keep themselves and others safe while also being mindful that they are likely feeling overwhelmed with Covid-19 conversations, now that we are two years in.

The Response

We created two different concepts for the client. After they selected a concept, we worked this up into a cohesive visual style suitable to roll out across any collateral needed.

We developed messaging that did not explicitly start with the Covid-19 jab, instead going for a more casual 'want a freebie this winter?' and used line drawings rather than clearly Covid-19-oriented graphics.

The Outcome

There was constant contact and collaboration with NHS Nottingham and Nottinghamshire throughout the project to ensure we offered a visually appealing solution that also made use of NHS’s understanding of their target audience.

The final campaign was rolled out onto bus stop advertisements, iVans, A5 flyers, and even a digital billboard in Nottingham city centre. Further digital rollout included social media graphics, banner ads and paid online advertising campaigns.

The team supported with further Covid campaigns, encouraging individuals to book their Autumn booster jab. This was distributed on socials, buses and bus stops locally.