The final outcome showcased the current players wearing this years’ range of shirts (home, away and alternative as these are what the store sells). The main side of the store was used to highlight the history of the Panthers featuring a large montage of all the championships the team have won and images from the Champions hockey league campaign where they were the first British team to ever reach the last 16.

The exit end was a thank you to the #Panthersnation (fanbase) for all of their support and was positioned so that fans exiting the stadium could see it. Sales from the new store achieved £15,000 per night over the opening weekend, which saw a significant increase from the £6,000 usually taken for merchandise on a game day.

24/25 Store Design

Building on the success of the initial design, the Nottingham Panthers expanded their merchandising presence with a larger 24/25 store. The new design features:

Enhanced space to accommodate a broader range of merchandise.
A plaque design honouring iconic players, with a special mention of the late Adam Johnson, paying tribute to his contribution to the team's legacy.
Updated graphics and displays that maintain the store’s engaging and celebratory atmosphere.

Store Design

The Challenge