Nottingham Panthers were opening a merch store just outside of the Motorpoint Arena.
They required eye-catching graphics to cover three sides of the new store that will sit in front of the arena. Showcase the current team as well as celebrate the winning history of the Panthers.
We sketched out some concept layouts featuring the players, Panther’s branding and fancentric typography.
The brief changed slightly midway through the project so the team tweaked the original designs to accommodate the new direction.
The final outcome showcased the current players wearing this years’ range of shirts (home, away and alternative as these are what the store sells). The main side of the store was used to highlight the history of the Panthers featuring a large montage of all the championships the team have won and images from the Champions hockey league campaign where they were the first British team to ever reach the last 16.
The exit end was a thank you to the #Panthersnation (fanbase) for all of their support and was positioned so that fans exiting the stadium could see it.
Sales from the new store achieved £15,000 per night over the opening weekend, which saw a significant increase from the £6,000 usually taken for merchandise on a game day.
Adam Goodridge
Business Development Manager
Our creative team have a diverse skillset, spanning brand identity, animation, UX/UI design, 3D design, photography, and copywriting.
View All ProjectsPaul, a Panther's season ticket holder and our resident super fan led this project, with a little support from his fellow Creatives.
