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Quadri Ventures Website Redesign

The Challenge

Quadri Ventures, a venture capital firm specialising in B2B SaaS startups, approached our team with the task of producing a brand refresh that better aligned with their strategic goals, and consequently, a new website. The primary objective was to position Quadri as transparently and authentically as possible. Quadri are experts in their field with a refreshing outlook on customer relationships and founder empowerment. 

Their online presence therefore needed an enhanced user experience (UX), a more intuitive user flow, and clear content that effectively communicated their services and values to potential clients. Quadri are known in the market for their personality, and we were keen to celebrate this with playful functionality and dynamic content to further reinforce the faces behind the name.

The Response

The existing system was outdated and needed wire-framing from scratch. Throughout the redesign and rebuild process, we encountered several obstacles. Quadri’s innovative approach needed to be leveraged to attract and retain clients in a competitive market. The complicated navigation structure confused users, making it difficult for them to find the information they needed. The site was also cluttered with excessive information, overwhelming users and detracting from the experience. Addressing these issues required a delicate balance of maintaining the integrity of existing content, while streamlining it to highlight core deliverables.

Optimising the website for mobile responsiveness added another layer of complexity, it was imperative that the user experience was seamless across all devices. These challenges demanded careful planning, creative problem-solving, and a user-centric approach. We worked closely with the Account Manager and wider board, some of which had not been involved in a development project before and so were initially unsure of expectations from both sides.

The Outcome

The redesign and build of Quadri’s website yielded impressive results, significantly improving user experience and engagement. Positive feedback from customers and existing members of their high-value portfolio highlighted the improved navigation and visual identity. This transformation validated the importance of a user-centric approach - it's imperative that the website continues to evolve in tandem with the needs and expectations of users.

As Quadri continues to expand and adapt to the ever-changing investment landscape, we will implement regular updates and optimisations to ensure the site maintains its high performance and continues to deliver an exceptional experience to support their growth and success.

 

 

 

 

 

 

Amazing job, thank you so much. Finally a website and brand we can be proud of.

Scott Law

Head of Ventures

New website looks slick btw, great work. Thesis for enterprise focused cloud companies comes through - I think it's very attractive and clear to founders.

Peadar Coyle

Founder, Audistack

Who Brought It To Life

Our development dream team helped create, build and seamlessly launch this new website, with a focus on UX, UI and optimisation.