Quadri Ventures, a venture capital firm specialising in B2B SaaS startups, approached our team with the task of producing a brand refresh that better aligned with their strategic goals, and consequently, a new website. The primary objective was to position Quadri as transparently and authentically as possible. Quadri are experts in their field with a refreshing outlook on customer relationships and founder empowerment.
Their online presence therefore needed an enhanced user experience (UX), a more intuitive user flow, and clear content that effectively communicated their services and values to potential clients. Quadri are known in the market for their personality, and we were keen to celebrate this with playful functionality and dynamic content to further reinforce the faces behind the name.
