A Fresh Take on the Agency I Left
Walking back through the doors felt like a mix of nostalgia and excitement. The last time I was here, we were doing great work, but it often felt like we were racing to keep up. Now, the agency feels more streamlined, more confident, and ready for anything. It’s like returning to your favourite restaurant and finding out they’ve revamped the menu but kept the classics you love.
Efficiency Like Never Before
Projects that used to take weeks are now completed in a fraction of the time. And no, we’re not cutting corners—it’s down to having smarter processes in place. We’ve fine-tuned how we collaborate and execute, allowing us to focus on what really matters. It’s not just about working faster; it’s about working smarter.
Stronger Client Partnerships
Our client relationships feel more like true partnerships. It’s no longer about just selling a campaign idea, it’s about working with the client to ensure we’re delivering real, measurable results. Clients aren’t just expecting a great idea; they want to see that the numbers back it up and we’re more than happy to deliver.
A Company That Puts Its People First
One of the best changes I’ve noticed is how Create Inc. has doubled down on looking after its people. We’re not just about doing great work anymore - we’re also focused on making sure our team is taken care of. From days dedicated to giving back to the community to a learning and development budget that helps us grow, there’s a real emphasis on supporting staff. KPIs are clear and manageable, ensuring we’re on the right track without feeling overwhelmed. And we can’t forget the office dogs, who are always there to lift our spirits when things get busy, and the beloved coin machine (because who doesn’t love a bit of office fun?) Create Inc. has made sure it’s not just a place to work, but a place to thrive.
AI: Just Another Tool in the Toolkit
Before I came back, AI felt like the buzzword of the century, something that sounded a little intimidating and perhaps even threatening to creativity. Spoiler alert: it’s not as scary as it sounds. Being back in the thick of it, I can safely say AI isn’t the enemy. It’s simply another tool we can add to our wheelhouse. In fact, it’s helping us work smarter, not harder.
The truth is, AI isn’t here to replace us or take over, it’s just making our jobs a bit easier. Once you see it as a tool rather than a threat, it’s actually pretty useful.
Results-Driven Thinking
Clients are more results-focused, and they expect us to be the same. It’s not just about launching a flashy new website - it’s about delivering measurable impact with an eye on future growth. Every pound spent needs to show its worth. Don’t worry though, we’re still keeping things creative and exciting - it’s just that we’re even better at showing how it works and how to ensure it will keep working and growing.
Creativity Still Reigns Supreme
Despite all the changes, one thing hasn’t budged: the importance of creativity. AI and automation might help us get things done faster, but they can’t replace the human element that makes campaigns truly memorable. The best ideas still come from our creative teams, the ones who know how to connect with audiences on a personal level.
The agencies that are really excelling right now are the ones that strike the perfect balance using AI to handle the nitty-gritty but leaning on creativity and collaboration to deliver standout work. We’re not just playing with tools; we’re using them to bring bigger, bolder ideas to life.
