3D Animated Web Banners
Brand 360 Applications
Perception
Culture
Operations
Brand partners Potter Clarkson, a leading European intellectual property law firm, tasked us with elevating the visual impact of their new website. We created a suite of 25 bespoke animated web banners for each of their services. Using 3D animation, the banners were designed to modernise their brand expression, enhance user engagement, and reflect their holistic approach to IP protection.
Having 25 services, each with an individual service page, meant a high risk of repetition and creative fatigue for users. In order to support a positive user-experience and help clearly articulate their different services, they wanted each banner to be distinctive, whilst maintaining brand consistency and tone.
Initially, the brief detailed the creation of 25 bespoke icons which reflected each of the services. However, we proposed that instead, we build them as 3D animations, breaking free from expected legal symbolism.
We sketched out and created 25 individual animations, all part of a unified visual system but with unique compositions, movements, and colour applications. This ensured clear differentiation without compromising brand cohesion.
The final animated suite brought personality, motion and depth to Potter Clarkson's brand new website. They are bold and scalable, adaptable for future use across their digital marketing.