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Insight & Industry.

Where we unpack the true value of brand, share practical insights, strategic tools, industry updates, and the occasional unpopular opinion from inside the studio.

Perception

Equity Story vs Brand Story.

Equity Story vs Brand Story

Why both equity story and brand story are essential for attracting investment.

Katie Moran
13 Feb 2026
Perception

The 2035 investor is already here.

The 2035 investor is already here

Retail investors do their research and back founders they believe in.

Alex Crabtree
20 Oct 2026

When should businesses change?.

When should businesses change?

The 5 subtle signs it's time to reconsider your strategy

Katie Moran
16 Oct 2026
Perception

AEO, SEO & GEO for Listed brands.

AEO, SEO & GEO for Listed brands

A guide for IR and Marketing on how to ensure accurate company information.

Alex Crabtree
24 Mar 2026
Insights & Industry Updates

IV

Shades of Change:

Fear or Opportunity?

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