Fisher German have been a brand partner since 2020 with a critical challenge: their brand was no longer keeping pace with their evolution. With over 20 service offerings, their identity had become diluted often being misinterpreted externally as simply a rural estate agency. Internally, their teams were struggling to communicate a cohesive brand story. Externally, potential clients were unaware of the breadth and scale of services Fisher German provided, especially following their merger with Matthews & Goodman.
Our relationship with Fisher German began with the promotion of their new Birmingham and London offices, using content that subtly teased a future-facing brand identity. This early work planted the seeds for a deeper conversation around a full rebrand. By 2024, Fisher German returned to us with a clear and bold ambition: to modernise their brand without losing the trust, heritage, and reputation built over more than 200 years.
