Air-Pro Launch Campaign

The Wattbike Air-Pro needed to be positioned as more than just another training bike, it needed to be recognised as the ultimate fitness hub. With its unparalleled technology, durability, and adaptability across diverse training environments, the Air-Pro is both an evolution of the current bike and a trusted training partner.  

However, a key challenge for this campaign was finding the balance between groundbreaking advancement and showing that the bike wasn’t just for elite athletes who had used a Wattbike before. 

Using messaging and visuals, the team needed to consider how Wattbike could market their new product to gyms, sports centres, users and distributors, as a state-of-the-art piece of gym equipment that was user-friendly and suited to every type of training and personal goal.