CAP-XX Limited’s website and brand presentation no longer reflected their innovation-driven ethos, nor did it effectively serve their diverse user base, which includes engineers, investors, distributors, and partners.
Alongside the development of new brand foundations, visual identity, and tone of voice, CAP-XX required a new website which better showcased products, was AIM Listed compliant, and had an improved user-experience (UX) that appealed to their key audiences, including potential investors.
CAP-XX required both brand and website quickly to meet wider strategic goals.
