Web Build
Brand 360 Applications
Perception
Culture
Operations
Within weeks of launch, engagement rose 50% and the share price surged 280%. CAP-XX, a global leader in supercapacitor technology, needed a website that better engaged investors and distributors. Our targeted research and brand sprint informed a complete redesign. We optimised the structure, functionality, and messaging to strengthen market perception and investor confidence.
CAP-XX is a global leader in supercapacitor technology, supplying industries from aerospace and electric vehicles to medical devices and IoT. Despite genuine innovation and a strong commercial track record, their digital presence wasn't keeping pace. The existing website failed to serve three very different audiences. Investors needed a credible, compliant investment story, distributors needed to navigate a complex product catalogue quickly, and customers needed clear educational content to understand the technology. All three were underserved, and the gap between the business CAP-XX had become and the impression their website made was growing. Following a full rebrand, the website needed to close that gap entirely.
61% higher engagement. 280% share price growth. Within one month.
These were the results seen following the launch of CAP-XX’s new website.
Our Approach
We began with a full audit of the existing website, analysing user behaviour, engagement, optimisation, and conversion processes. Combined with employee interviews, these insights shaped a refined user journey and interface that met the needs of investors, partners, and customers more effectively.
Building on CAP-XX’s refreshed brand identity, we designed and delivered a website focused on regulatory investor tools, innovation education, and simplified user journeys, including streamlined product quoting.
The phased launch ensured compliance with governance requirements and delivered measurable value against tight deadlines, allowing for further sections of the website to be developed in later phases.
Working with Create Inc. was a pleasant, smooth and professional experience. They offered practical solutions tailored to our needs and kept the process simple and efficient. The website is easy to navigate, looks great, and works well for our customers. Communication was clear throughout, and everything was delivered on time. We highly recommend their services to others looking for a reliable web developer.
Dr Pauline Michaels
Principle Research Scientist, CAP-XX
Improved User Journeys
Following a rebranding project, we completed the design and build of a new website. Not only did this help bring the new brand to life, but it also refined their user journeys, better serving the needs of investors, partners, and customers.
Rebuilding the user flow
After gathering insight on the usage of CAP-XX's existing website alongside audience mapping, we rebuilt the user flow. This ensured that different audience types were able to locate the content they needed quickly and all could move around the site seamlessly.
Bringing the products to Life
With a large variety of product types, we created 3D renders of them to make it easier for users to locate what they needed. These were also designed to become useful brand assets for other forms of marketing and customer collateral.
A website that serves a variety of audiences
The website features an investor section, clear product catalogue, product 'how to', news, and support, designed to provide excellent experience to their various audience types.
FAQs.
Absolutely. Even though you're designing a whole new website, analysing your existing site can still tell you a lot about your users. This insight identifies what is and isn't working and is used to map out the best wireframe, content, and pinpoint opportunities. A website audit analyses user behaviour, engagement, conversion and technical optimisation. We use heatmapping, analytics, and SEO tools to support with auditing.
Insight & Industry.
Where we unpack the true value of brand, share practical insights, strategic tools, industry updates, and the occasional unpopular opinion from inside the studio.
Vol 3D