Internal Comms Campaign
Brand 360 Applications
Perception
Culture
Operations
Safety messaging in office environments has a well-documented problem: the more routine it becomes, the less people absorb it. For Elexon, returning to the office after the disruption of the pandemic brought a genuine need to re-engage staff with everyday workplace hazards, but a standard compliance campaign risked being ignored entirely. The challenge was to deliver a message that was impossible to tune out, without undermining the seriousness of the underlying issue.
Elexon is a not-for-profit organisation at the heart of Great Britain's wholesale electricity market, managing the rules and commercial arrangements that keep the energy system balanced and running. With over 200 members of staff, they operate in a highly technical, compliance-driven environment, which makes engaging internal communications all the more important, and all the more challenging to get right. They needed a way to remind staff of office hazards as they returned post-Covid, without falling into the trap of delivering dry, forgettable compliance content.
Our Approach
Our creative approach tackled the “safety is boring” myth head-on by creating characters that personified risks: Curly, Hefty, Slippy, and Trippy.
From here, we created a light-hearted yet impactful animated video with a “meet the family” tone that entertained while educating. Supported by the serious underlying message “take care, be aware,” the campaign balanced humour with clarity, ensuring employees connected with the content and absorbed the most important safety messages.
Humour is one of the few tools that can make people stop, pay attention, and actually remember what they've seen, particularly when the subject matter is one they'd otherwise dismiss as routine. By giving each hazard a name and a personality, the campaign created characters colleagues could recall long after the screen went dark, turning a compliance message into something genuinely worth talking about.
The campaign landed well enough that Elexon commissioned a follow-up — Meet The Hazards 2 — extending the character-led concept with new scenarios and fresh creative. The sequel was the clearest measure of success that the first had connected and engaged.
Meet The Hazards 2
A follow-up campaign was developed to help prevent trips and falls on the stairs at Elexon’s offices. Building on the success of the original, it used the same animation style with refreshed colours and a new character, 'Fall-e', bringing renewed energy and engagement to a familiar safety message.
FAQs.
Success metrics depend on the campaign's objectives. For a safety campaign like this, the most meaningful indicators are behaviour change and message retention rather than clicks or open rates. We look at qualitative feedback, internal engagement levels, a reduction in accidents at work, and whether the client comes back for more.
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