Publication Advert
Brand 360 Applications
Perception
Culture
Operations
We positioned Potter Clarkson as an FMCG thought leader with a bold “Protect Your Shelf” campaign in FMCG CEO Magazine. The 3D visual and clever messaging simplified complex IP topics, boosting visibility and strengthening the firm’s reputation for packaging protection among 15,000 senior industry decision-makers.
A lack of exposure and awareness of Potter Clarkson's IP services within the FMCG industry.
Potter Clarkson positioned as a thought leader in FMCG intellectual property protection, reaching an audience of 15,000 senior decision makers.
Tasked with communicating the importance of IP protection for packaging, we created a first-page advert for FMCG CEO Magazine, targeting the top 2,000 CEOs in the food sector. The campaign translated complex legal concepts including trademarks, patents, design rights, trade secrets, and licensing agreements, into a visually clear, engaging message.
The advert featured a 3D-rendered carton illustrating how different IP protections safeguard packaging, paired with concise, compelling copy: “Effective packaging boosts your brand, attracts customers, and drives sales but without IP protection, it’s easy for competitors to copy. Can you afford to take that risk?”
The result was immediate visibility on the magazine’s first page, reinforcing Potter Clarkson’s expertise and raising awareness of their services among influential FMCG executives, strengthening their market positioning as a go-to authority on IP protection.
Instant Exposure
The advert was placed at the front of the publication, reaching a potential 2,000 CEOs across the FMCG industry.
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