Air-Pro Launch Campaign
Brand 360 Applications
Perception
Culture
Operations
The Wattbike Air-Pro campaign positioned their latest bike as the ultimate, user-friendly fitness hub, appealing to both individuals, and gyms. By centring the messaging on “the core of every workout” and using bold, high-energy visuals, we showcased its versatility, technology, and performance benefits to all audience types. The campaign increased engagement, boosted awareness, and supported sales outreach.
Shifting perceptions from ‘elite-only’ to accessible for all with a new product launch.
Air-Pro positioned as the ultimate fitness hub, driving engagement, awareness, and sales leads.
Launched in the UK in February 2025, the Air-Pro campaign has already strengthened Wattbike’s reputation for innovation and performance, while generating strong engagement across social channels and supporting B2B sales outreach to gyms and distributors.
Through brand research, industry positioning, and targeted strategy development, we crafted a unifying narrative: the Air-Pro as the “core of every workout.” This concept connected the product to energy, performance, and the heart of fitness, appealing to gyms, sports centres, and individual users alike.
Messaging such as “Get on. GO!” and “Test. Train. Repeat.” communicated accessibility and performance benefits succinctly, while visuals positioned the bike centrally with bold, dynamic graphics to evoke progression and success. A high-energy launch video showcased diverse users and features, reinforcing the Air-Pro’s versatility and innovation.
The result is a campaign that positions the Air-Pro as a game-changing innovation in indoor training, delivering measurable impact on brand perception, user engagement, and sales pipelines.
Research & Strategy
After aligning on campaign goals with the Wattbike team, we identified key barriers to engagement and conversions, defined the product’s core attributes, and clarified the benefits that would connect most with target audiences. These insights, supported by competitor and persona research, collaboration and moodboarding, shaped creative ideas and strategy.
The Core of Every Workout
By defining the Air-Pro as the heart of every workout, we built a narrative that connects movement, power, and performance. This was used across formats and mediums to craft a unified narrative.
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