Brand Creation & Product Launch
Brand 360 Applications
Perception
Culture
Operations
When the founder of a new supplement product approached us, they needed to create a brand ready for launch that would stand apart in a crowded health and nutrition market. Through strategy, creativity, and design, we helped shape a brand that champions everyday wellbeing.
Launch a new product into a saturated market and create differentiation to help it stand out, gain awareness and encourage purchases.
During a full days' brand workshop, we uncovered the founder’s vision for the product. Running a variety of activities, we discussed and identified key audiences and personas, trends within the market, opportunities for differentiation, launch and distribution plans.
From this, we developed a full brand narrative covering mission, vision, values. We developed the brand name, identity, tone of voice, and positioning, building a clear differentiation rooted in accessibility and everyday wellness.
A new website was designed and built to drive sales at launch, complemented by a strong social media presence to build awareness and engagement. The result is a bold, human brand that inspires people to take small steps toward better health, every day.
Turning research into design
Building on insights from our research and a collaborative brand workshop with Supp, we explored bold concepts and visual styles that spoke directly to their audience and brought the brand story to life in a distinctive way.
Crafted for users
From wireframes to launch, we reimagined the site around the user with bold visuals, intuitive flow, and a personality that feels unmistakably theirs.
Bringing the brand to life
After finalising the visual identity, we brought the brand to life through vibrant can and box packaging that informs, inspires, and evolves easily with future product lines.
Insight & Industry.
Where we unpack the true value of brand, share practical insights, strategic tools, industry updates, and the occasional unpopular opinion from inside the studio.
Vol 2
Mind Meets Machine:
Creativity in the Age of AI
Redefine How Your Business Uses Brand.
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