Brand Sprint
Brand 360 Applications
Perception
Culture
Operations
In a two-week brand sprint, we rebranded VeUP to match their world-class SaaS growth expertise. Guided by internal and market research, we modernised their visual identity, refined their brand voice, and equipped global teams with a full toolkit of collateral and digital assets. We unveiled the brand at an internal launch event before rolling it out globally, followed by a new website, investor campaign, and corporate documents—strengthening VeUP’s market presence and growth ambitions
Lack of cohesion and consistency across brand collateral.
A complete rebrand and global launch strategy delivered in just nine days.
Faced with inconsistent collateral and a brand misaligned with their SaaS growth expertise, VeUP needed a rapid transformation. Guided by internal and market research, we ran a two-week brand sprint to modernise their visual identity, refine their voice, and equip global teams with a full collateral toolkit.
The bold new brand was unveiled at an internal launch event before being rolled out globally, aligning staff behind the new direction and energising market presence. The work was further extended into a new website, investor campaign, and corporate documents — strengthening VeUP’s positioning and growth ambitions.
Adaptability and potential
To show how adaptable the brand is and how it could support future products, we created a variety of mock ups across different formats and usages.
The team are some of the best in the industry within their respective fields. The agency world needs more agencies like Create Inc. - honest, reliable and customer centric.
Chanelle Preston
Global Head of Marketing
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