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Black Friday Sale Campaign

CLIENT
Secret Veneers

The Challenge

Secret Veneers offer temporary clip in veneers, custom made to order. 

They wanted to run a short, Black Friday Sale across their social platforms to help raise brand awareness, increase reach and generate sales using a limited time discount offer. 

The Response

A couple of Black Friday Sale campaign artwork concepts were created and then the chosen option was rolled out across the website and social media accounts.

To help bolster the campaign further and help generate even more sales, customer emails, SMS campaigns and search paid ads were also created and run. The offer was added to the meta title and description so it would show up on search results and help increase their click through rate and conversions. 

The campaign designs were edited slightly for ‘Cyber Monday’ to help extend the offer for a further 24 hours to support further sales. 

The Outcome

Just over £28k of sales were generated across the 5 day long campaign, providing a ROI of 1300%.

Who Brought It To Life

A collaboration between Marketing and Creative to create an engaging and effective campaign.