Rebrand
Brand 360 Applications
Perception
Culture
Operations
Despite strong industry success, CAP-XX lacked the cohesive narrative and visibility needed to connect with wider investors and stakeholders. Our brand sprint modernised their visual identity, creating a clear, compelling story and a platform for all future communications. The result was a stronger market presence, enhanced investor appeal, and a 280% share price increase within weeks.
CAP-XX had built a genuinely impressive track record delivering world-leading supercapacitor technology to some of the most demanding industries on the planet. But their brand wasn't telling that story. Despite strong operational success, the business lacked a cohesive narrative that could connect with broader investors and stakeholders, creating a significant gap between the company's true value and how it was being perceived in the market. For a listed company operating in a high-growth sector, this created risk as it limited investor confidence and reduced visibility.
280% share price growth. Achieved within weeks of the launch of CAP-XX's new brand and website.
Our Approach
Our work began with market audits, stakeholder workshops, and partner interviews. Despite CAP-XX’s strong reputation and proven innovation, we identified a critical gap: the business lacked a cohesive narrative and visibility with broader investors and stakeholders. This challenge is common across AIM and Main-listed companies, where operational success often isn’t matched by a compelling investment story.
We rebuilt CAP-XX's brand from the ground up, clarifying purpose and vision, sharpening market positioning, and ensuring their expertise and commercial ambition were clearly articulated. Alongside this, we developed corporate reporting designed to showcase their technological leadership with clarity and authority. Throughout the process, investor trust and brand recognition were carefully protected. The logo retained its original structure and signature yellow, and the wider colour palette evolved rather than changed entirely, ensuring existing stakeholders immediately recognised the business while experiencing a brand that felt modern, ambitious, and built for growth.
With these strategic foundations in place, we launched a new website in phases, aligned with both the refreshed brand and investor needs. The result was a clear, investable story and a measurable impact on market performance.
With the introduction of our new brand presence and website, we are confident that the transformation at CAP-XX will be accurately perceived within the market. Onwards and upwards, it's a pleasure to work with you! Great job Create Inc.
Lars Stegmann
CEO
Understanding Audiences
As with any rebrand project, we began with research and audience mapping, identifying key goals, behaviours, and pain points. These insights informed a rebrand that’s relevant, responsive, and built around real user needs.
A brand built for innovation
The brand was updated to better reflect CAP-XX's innovative supercapacitors and vision for the future. Existing colours and fonts were maintained where possible, with a refined response and usage to better communicate their confidence, impact, and ambitious goals for the future of supercapacitors.
Brand in action
We created real-world mock-ups to stress-test the visual identity, ensuring it works across different formats and channels while giving teams a clear vision of practical brand applications.
Bringing it to life
Our research and refreshed visual identity laid the foundations for the design of a new website. Find out how we went from visual identity to website launch.
FAQs.
Listed companies have an added layer of complexity. Every brand decision has the potential to affect investor perception and market confidence, so strategy always comes before creative. We begin with stakeholder workshops, market audits, and partner interviews to build a clear picture of how the business is currently perceived versus how it needs to be seen. From there, every creative decision is made with both commercial audiences and investor audiences in mind.
The key is identifying which elements of the existing brand carry genuine equity (recognition, trust, sector authority), and which are simply outdated. For CAP-XX, that meant evolving the colour palette and visual system rather than replacing them entirely, preserving continuity while projecting a confidence and ambition that matched where the business was heading. Modernisation doesn't mean starting from scratch; it means making deliberate, strategic choices about what to keep, what to refine, and what to leave behind.
Insight & Industry.
Where we unpack the true value of brand, share practical insights, strategic tools, industry updates, and the occasional unpopular opinion from inside the studio.
Vol 3D