Rebrand
Brand 360 Applications
Perception
Culture
Operations
Despite strong industry success, CAP-XX lacked the cohesive narrative and visibility needed to connect with wider investors and stakeholders. Our brand sprint modernised their visual identity, creating a clear, compelling story and a platform for all future communications. The result was a stronger market presence, enhanced investor appeal, and a 280% share price increase within weeks.
Audiences unaware of the huge successes that CAP-XX had achieved in supercapacitor technology.
280% share price growth. Achieved within weeks of launch.
This uplift followed the transformation of CAP-XX’s brand and digital presence.
Our work began with market audits, stakeholder workshops, and partner interviews. Despite CAP-XX’s strong reputation and proven innovation, we identified a critical gap: the business lacked a cohesive narrative and visibility with broader investors and stakeholders. This challenge is common across AIM and Main-listed companies, where operational success often isn’t matched by a compelling investment story.
We rebuilt CAP-XX’s brand from the ground up — clarifying purpose and vision, sharpening market positioning, and ensuring their expertise and commercial ambition were clearly articulated. Alongside this, we developed corporate reporting designed to showcase their technological leadership with clarity and authority.
With these strategic foundations in place, we launched a new website in phases, aligned with both the refreshed brand and investor needs. The result was a clear, investable story — and a measurable impact on market performance.
With the introduction of our new brand presence and website, we are confident that the transformation at CAP-XX will be accurately perceived within the market. Onwards and upwards, it's a pleasure to work with you! Great job Create Inc.
Lars Stegmann
CEO
Understanding Audiences
As with any rebrand project, we began with research and audience mapping, identifying key goals, behaviours, and pain points. These insights informed a rebrand that’s relevant, responsive, and built around real user needs.
A brand built for innovation
The brand was updated to better reflect CAP-XX's innovative supercapacitors and vision for the future. Existing colours and fonts were maintained where possible, with a refined response and usage to better communicate their confidence, impact, and ambitious goals for the future of supercapacitors.
Brand in action
We created real-world mock-ups to stress-test the visual identity, ensuring it works across different formats and channels while giving teams a clear vision of practical brand applications.
Bringing it to life
Our research and refreshed visual identity laid the foundations for the design of a new website. Find out how we went from visual identity to website launch.
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