Rebrand

CAP-XX is a global leader in supercapacitor technology, founded in Australia. However, despite their success, their brand and story remained largely under-recognised. The visual identity was dated, the product naming complex and inconsistent, and their communications modest. With the company setting its sights on emerging markets such as electric vehicles, aerospace, and IoT, CAP-XX needed more than just a visual update. They needed a brand to communicate their expertise clearly, become visible as thought leaders, build investor confidence, and open doors to new opportunities.