Shades of Change: Fear or Opportunity?
Brand Book
Vol. IV
Change is inevitable. How you choose to adapt is the differentiator.
Brand Book IV explores the many ways change impacts businesses, and the role brand strategy plays in navigating it. Whether that change is chosen or forced, what’s clear is that the most resilient brands are the ones best able to adapt.
What's in this edition?
You'll find honest insight from industry specialists and practical tools to navigate change in your business.
Our in-house experts and guest contributors discuss topics including:
- Brand change done right (and wrong)
- Why change doesn't happen
- Adapting in an ever-changing industry
- Brand confidence = Investor confidence
- What is the reputation gap?
- And more...
It features free resources to help your business such as:
- "What's your reputation gap?" activity
- The AI prompt to use to see your brand through your customers eyes
- The 5 signs that it's time to change
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FAQs.
The Brand Book is a bi-annual publication created and published by Create Inc. We tailor each edition to a different theme based on current industry topics and common client challenges. It features articles written by both in-house experts and guest contributors alongside helpful resources. It's designed to provide insight, show different perspectives, motivate readers, and illustrate the genuine value brand and communications bring to businesses.
Volume IV of the Brand Book is called "Shades of Change: Fear or Opportunity". It's centred around the inevitability of change and the importance of building a resilient brand in order to adapt and succeed. Some change is forced upon businesses and some change is initiated by them. This edition looks at both situations, offering perspectives from guest contributors and advice from our experts on how businesses can be both steady and agile in adapting to change. It also features resources such as the AI prompt you need to find out what people might be finding out about you, and how to find out your reputation gap.
The Brand Book is written for business professionals who work across marketing, communications, culture, business strategy, and operations. It's written predominantly for B2B, investor-facing companies, but much of the advice is applicable to wide range of business types. We work with C-suite level professionals, so much of the advice we share is aimed at senior decision makers.
We would love for you to share content from our Brand Book! Feel free to quote short excerpts or share individual pages, as long as you credit Create Inc. and link back to this page. If you'd like to republish a full article, resource, or case study elsewhere, just get in touch first at hello@createinc.co.uk and we'll figure something out.